"POACHING STEALS FROM US ALL" CAMPAIGN BEGINS IN ZIMBABWE
Echoing the theme of the campaign “POACHING STEALS FROM US ALL”, Danai spoke proudly and passionately about the wildlife of her home country at an event held to mark the start of the campaign in Harare on 17th November 2018. She urged Zimbabweans to cherish their unique and valuable natural heritage, to protect their wild animals from slaughter, and to visit their own National Parks and wild places to appreciate the value of their own country as a tourism destination.
Danai was filmed in a TV interview at the event by well-known Zimbabwean news personality, Rumbidzai Takawira (pictured with her above), who is also an “ambassador celebrity” for the campaign.
Also in attendance with Danai and Rumbidzai were Tariro Mnangagwa (the daughter of Zimbabwe’s President who is a member of the all-women’ “Akashinga” anti-poaching unit “The Brave Ones”) and Selmore Mtukudzi (the daughter of veteran Zimbabwean musician and international star, Oliver Mtukudzi). The hosts were CEO of WildAid, Peter Knights (pictured at right below) and representatives Tinashe Farawo from ZimParks (centre) and Arthur Mavhima (left) from the Zambezi Society.
WildAid’s extremely successful film media campaign in Asia with the theme “WHEN THE BUYING STOPS, THE KILLING CAN TOO” - featured, among others, film star, Jackie Chan and a “mechanical” rhino.
The organisation’s Africa programme, focused on the message: POACHING STEALS FROM US ALL, is already running in Kenya, Tanzania, Uganda and South Africa.
Filming has begun for the Zimbabwe campaign, and will continue into 2019. The adverts will appear on billboards, on radio and on television throughout the country.
The Zambezi Society is proud to be helping to bring the highly professional and internationally- acclaimed campaign skills of WildAid into Zimbabwe to help protect our most vulnerable wildlife species, including elephant, rhino and pangolin.